Natural Capitalism

[sbyers@wirb.com]

I searched the DEN archives for both Natural Capitalism
and Amory Lovins and got only one hit - a 1999 BADUG meeting
minutes report in which the speaker cited a Lovins paper.
So, it appears that the DEN has not discussed this approach.

I encountered Mr. Lovins and his ideas quite by chance, 
about two weeks ago via NPR on a rainy Saturday afternoon.
The radio broadcast appears to have been essentially a 
reading of paper he (and L.H. Lovins, P. Hawken)
published in the HBR in 1999 - A Road Map for Natural 
Capitalism. This paper, and everything else I have found 
and read, seems to be an excellent example of the practical
application of Dr. Deming's teachings. Yet in none of the 
papers or other materials I have examined do I see the 
"usual" citations associated with systems thinking - Deming,
Ackoff, Senge, etc.

Am I on to something, or is there good reason that DENizens
have not discussed this thinker? 

Regards,

Steven Byers

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