Re: Re den.list-d Digest V2003#23

[Myron Tribus <mtribus@earthlink.net>]

Ron Short asked me to give a review of the book, "The Dolphins are 
Back".  I copied the following from the advertisement on Amazon.com

The Dolphins Are Back: A Successful Quality Model for Healing the Environment
by Phillip M. Scanlan

Editorial Reviews
Book Description
Applying a Quality Approach to Clean Up a Shoreline... An incredible 
story of the success that can result when business, government and 
citizens unite to advance a common cause. By the end of the 1980s, 
the once beautiful and treasured New Jersey shoreline had become one 
of the most polluted coasts in the United States. Communities felt 
the frustration of record-high beach closings and disappearing 
wildlife. In one dramatic example, over 1,000 bottlenose dolphins 
washed ashore along the Atlantic coast for Florida to New Jersey. As 
the situation worsened, the challenging job of finding a solution was 
eventually taken up by an innovative partnership representing 
business, government, and private citizens. At the direction of 
Phillip Scanlan, who brought along his talent and Baldrige 
Award-winning experience as a quality vice president at AT&T, the 
group borrowed a successful tactic businesses had been using for 
years: They applied a total quality approach to clean up the shore 
and achieved a culture of continuous improvement. In The Dolphins Are 
Back, Phil Scanlan shares with you two compelling stories 
simultaneously: his experience implementing the industry-renowned 
quality methodology at AT&T, as well as the struggles and ultimate 
success of applying this same quality approach to cleaning up the New 
Jersey shore. In telling this story, Phil conveys the importance of 
recognizing the potential strength in relationships among business, 
government, and citizens. In a quality environment, these 
partnerships have the ability to tackle any seemingly complex and 
impossible task. If you're looking for an innovative but proven 
solution to a shared environmental problem, consider the powerful 
quality approach described in these pages. As Phil discovered early 
on in leading this team, people are interested and want improvement. 
They just need an effective process model they can understand and 
apply.
 From the Back Cover
Praise for The Dolphins are Back "Once every few years a book comes 
along that not only has some remarkable content, but it is also fun 
to read. Phil Scanlan has provided us a real treat. He skillfully 
weaves a story of restoring the quality of New Jersey's beaches with 
lessons learned during one of the nation's most successful quality 
journeys at AT&T. This is a book that should be read by people in 
government, business, education, health care or in any other area 
where it is important to get...
---------------------
This review does not include the things Phil did when the Legislature 
tried to overturn his hard won results.  I have not corresponded with 
Phil Scanlon in a couple of years.  My last e-mail address for him is:
	 Phil Scanlan <phillipscanlan@worldnet.att.net>

I strongly urge any wannabe quality advocate to read this book.
Myron Tribus