Deming Institute Seminar Announcement

["Dave Nave" <davenave@aol.com>]

This is the official announcement for this year's the annual "Quality, Productivity, and 
Competitive Position" Seminar (sometimes called "The Deming Four Day Seminar") 
hosted by The W. Edwards Deming Institute®.

Please forward this message to any persons, organizations, newsletters, etc., you 
believe may be interested.  I am coordinating the promotion for this seminar, if you 
have any questions or would like a PDF file of this announcement, feel free to contact 
me at the phone numbers or e-mail address below. (I also have announcement geared 
towards Six Sigma people - only the tag line and opening paragraph is different)

Best regards,

Dave Nave
206-200-4840 cell
425-255-8607 land line
davenave@aol.com

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THE W. EDWARDS DEMING INSTITUTE

WASHINGTON, D. C.

FOR IMMEDIATE RELEASE

PREPARE TO EMBRACE THE NEW ECONOMY WITH THE TIMELESS MESSAGE OF 
DR. W. EDWARDS DEMING

Don’t just react to the present economy, create the foundation to take advantage of the 
future economy.  In this age of downsizing, massive layoffs, and poor morale many 
leaders are searching for a new way to conduct business.  Dr. Deming offers a 
message for a new management, a map of theory to prepare for the future.

Join The W. Edwards Deming Institute as we host the highly acclaimed ‘Quality, 
Productivity, and Competitive Position’, October 13-16, 2003, in Las Vegas, Nevada.

The aim of the seminar is to start people on the road to transformation, and to create a 
desire for more knowledge.  The route to transformation from the prevailing 
management style is what Dr. Deming called Profound Knowledge.  Dr. Deming’s 
system of profound knowledge is comprised of four parts, all related to one another:

Appreciation for a System
Knowledge of Psychology
Knowledge About Variation
Theory of Knowledge

Combining direct challenges and deep insights into management, this seminar 
includes:
- Interactive exercises to enhance learning, including: The Red Bead Factory, The Red 
Squares, Rules of the Funnel, and Management is Prediction.
- Working group activities.
- Facilitation and discussion by experts who studied with Dr. Deming and guided 
companies in applying the theories.
- Examples of applications, discussions of how to use this thinking in your company.

Dr. Deming’s theory represents a departure from common modes of thought 
concerning appropriate methods for management of system and people.  Although 
presented in terms of business management, the seminar material is applicable to 
management in every size business and service organization, in education, health 
care, government, manufacturing, and has implications for worldwide economic 
development.

“Once the individual understands the system of profound knowledge, he will apply its 
principles in every kind of relationship with other people. He will have a basis for 
judgment of his own decisions and for transformation of the organizations that he 
belongs to.”

Dr. W. Edwards Deming
The New Economics

Dr. Deming used his seminars as the primary method to reach large groups of 
business leaders with his message.  He conducted seminars over 18 times per year, 
both in public and private sessions.  The Las Vegas seminar continues Dr. Deming's 
quest to educate leaders in a better theory of management.

Register on-line at http://www.deming.org/calendar/index.html

For more information contact:
The W. Edwards Deming Institute
PO Box 59511
Potomac, MD 20859-9511
Voice: (301) 294-8405
Fax: (301) 294-8406
E-mail: staff@deming.org

About The W. Edwards Deming Institute®

The W. Edwards Deming Institute® is a non-profit organization, headquartered in 
Washington, DC. The Institute was founded in 1993 by the noted management expert 
Dr. W. Edwards Deming.  Dr. Deming is often credited with turning around the 
Japanese economy following World War II. Deming’s lectures in the 1980s became a 
major impetus for what became known as the quality movement in corporate America.

In 1960 the Emperor of Japan awarded Deming the Second Order Medal of the Sacred 
Treasure for improvement of quality and of Japanese economy, through the statistical 
control of quality. In 1987, President Ronald Reagan awarded Deming the U.S. 
National Medal of Technology. Each year the Union of Japanese Scientists and 
Engineers awards its Deming Prize to a company for improved use of statistical theory 
in organization, consumer research, design of product and production.

For information about the Institute, contact: Dr. Joyce Orsini, President, The W. 
Edwards Deming Institute, PO Box 59511, Potomac, MD 20859-9511; telephone: 212-
636-6219; or visit the Institute web site: www.deming.org.

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