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Has product quality at large begun to go downhill?



I've been a long-time reader (I should say browser) of this list, but since I'm a writer with only a journalist's knowledge of quality/SPC/process design issues, I rarely post anything.

At the same time, I now have a question that I think would be more relevant to this list than anywhere else:

Has product quality at large begun to go downhill?

I first thought I saw this happening in consumer electronics. You've probably had the same experience -- going to buy a videodisk player or tape recorder or television, and being asked to pay extra for an extended warranty.

From a systems perspective, this seems like a complete suboptimization: It rewards the company, and the retailer, for producing products of lower durability and quality.

And then there seemed to be ample reason for a consumer to prefer poor quality: Better to pay a lower price, throw the device out after a couple of years, and then replace it with something more up-to-date.

Personally, I possess at least a dozen devices -- from a color laserprinter to a portable phone and everything in between -- that proved far less durable than I expected. And that didn't seem to be the case a dozen years ago. Checking around anecdotally, I got the same impression.

But is there any way to confirm this systematically? And in the view of members of this list, is it true? Has there been a backlash of poor quality in the years since, say, 1995, -- a backlash that is either deliberate or unintentional?

If there IS one, I'd like to write about it -- in a column on "Culture and Change" that I write for strategy+business journal.

In any case, thank you for your consideration.
--
-- Art Kleiner

Email: art@well.com
Website: http://www.artkleiner.com



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