Rob Rodin at 2-1/2 day seminar in California

[News Releases <news@deming.org>]

Robert Rodin will speak about his experience in implementation
of Dr. Deming's theories at Marshall Industries during the
October 11-13 seminar in Newport Beach, CA.

Robert Rodin, former Chief Executive Officer and President,
Marshall Industries, a 1.7 Billion Dollar Industrial Electronic
Distributor with 38 locations in North America and joint ventures in
36 countries, Rob Rodin is the champion of one of the most
remarkable corporate change efforts in business.

Rob will share the inside story of this change effort which created
disbelief and outrage in the industry media when it was first
announced.

Marshall Industries' transformation is now a Harvard Case Study,
a USC Case Study and discussed in "The New Economics" by
W. Edwards Deming, "The Trust Factor" by John O. Whitney,
"Management" by Richard L. Daft, "Customer Intimacy" by Fred
Wiersema, "Killer App" by Larry Downes, Chunka Mui, Nicholas
Negroponte, "Opening Digital Markets" by Walid Mougayar, and
"The Clickable Corporation" by Jonathan Rosenoer, Douglas
Armstron, J. Russell Gates.

About the Seminar

How to Create Unethical, Ineffective Organizations That Go Out
of Business
     (Many Organizations Do It, But Do You Know How You Do It?)

The W. Edwards Deming Institute announces a new 2 1/2 day
seminar to be offered October 11-13, 2004 in Los Angeles,
California.

Learn how governance practice leads to the heaviest losses, how
inconsistencies between policy and strategy create sub-optimal
outcomes, how mismanagement of people leads to unethical and
ineffective behavior; learn how to overcome these problems.
Study the theory and practice of management.  Not quality
management, not good management, not excellent management,
not knowledge management, not risk management, not process
management, not performance management, not supply or asset
management, not technology management, not time management,
not emergency management, just plain management.

Twenty-seven faulty management and corporate governance
practices create most of the problems in any organization.  These
practices are identified, and better practices recommended.  It will
be shown that as better practices are introduced, quality of products
and services increases, costs decline, and a globally competitive
advantage is created.

If you were arrested for managing your organization, could they
 find enough evidence to convict you?

Isn't it about time you really managed your company for the future?

Simple and powerful principles for anyone who manages people,
or holds an executive responsibility in an organization, will be
discussed at this seminar.

Fee:  $495 per registrant.

Register online at www.deming.org (Events), fax to 301-294-8406,
or telephone 301-294-8405.


Dave Nave
206-200-4840 cell
425-255-8607 evening