Donald Trump launches Trump University (AP)

[Steve Brant <trimtab@sprynet.com>]

>From the story below...

Roger Schank, professor emeritus and founder of the Institute for Learning
Sciences at Northwestern University, will act as chief learning officer.

Schank, who joined Trump and other faculty members at a Trump Tower news
conference, said the school would emphasize "learning by doing."
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http://news.yahoo.com/s/ap/20050523/ap_on_bi_ge/trump_university

 Trump Unveils Launch of Trump University

By KAREN MATTHEWS, Associated Press Writer  Mon May 23, 1:18 PM ET

NEW YORK - He's built buildings, written books, married models and starred
in a reality TV show. On Monday, Donald Trump announced his latest venture:
Trump University.
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Don't expect ivy-covered walls or a football team. Trump University will
consist of online courses, CD-ROMS, consulting services and Learning
Annex-type seminars.

"In today's hyper-competitive business climate, the need for the highest
quality education has become more crucial than ever," Trump said. "But
people are looking beyond the traditional business education model, which
involves hours in the classroom and relies primarily on book learning."

The for-profit university will not offer degrees or grades. Courses will
cost $300 and will take one to two weeks to complete. Trump said longer
courses of two to three months would be offered in the future.

Michael Sexton, a management consultant most recently with Accenture in New
York, will serve as president of Trump University.

Roger Schank, professor emeritus and founder of the Institute for Learning
Sciences at Northwestern University, will act as chief learning officer.

Schank, who joined Trump and other faculty members at a Trump Tower news
conference, said the school would emphasize "learning by doing."

"The problem with school is that school is a little academic, a little
theoretical, not necessarily practical," Schank said. "It doesn't
necessarily serve the general public, who may just want to know how to do
something."

Students ‹ or customers, as Trump University staffers refer to them ‹ will
be able to register starting this week for classes in marketing, real estate
and entrepreneurship, with additional curriculum areas planned for the
future.

"It's going to be a tremendous venture. It's going to really help a lot of
people, which is what we really want to do," Trump said.

The faculty includes John Vogel, adjunct professor of business
administration and associate faculty director of the Allwin Initiative for
Corporate Citizenship at the Tuck School of Business at Dartmouth; Jack
Kaplan, adjunct professor of entrepreneurship in the Eugene M. Lang Center
for Entrepreneurship at Columbia University and founder and president of
Datamark Technologies Inc.; and Don Sexton, professor of business at
Columbia University and founder and president of the Arrow Group, Ltd.

Trump said that the idea for a university had been at the back of his mind
for years and that the project could develop into a brick-and-mortar school.

"When I make speeches, a lot of people show up," he said. "A lot of people."

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On the Net: http://www.trumpuniversity.com