Re: Where has the DEN been?

[Robert Mason <bob@cc-m.com>]

Steve, thank you for your untiring efforts to move people to take 
action.  It is harder now than it was in 1993.  The businesses we try 
to interest, for example, are hardened and coarse.  They stay on their 
narrow messages like GWB.  Even Toyota and their ad agency turn away.  
Got to sell more Camrys.  How and whether citizens should regard Toyota 
differently is not an issue for them.

You are right.  The islands of awareness like the DEN must try to 
diffuse knowledge at their peripheries because they haven't the wealth 
or influence to make big noises in the crowded marketplace.  It's 
almost like we have to outsmart the system, living underneath it in 
some cases like guerillas.  Ackoff on defeating the system is perhaps a 
good starting place for the kind of thinking needed.

Bob
Bob Mason
CC-M Inc. • 7755 16th Street, N.W. • Washington, DC 20012
bob@cc-m.com • 202 882-7430 • www.managementwisdom.com
On Jan 9, 2006, at 1:17 PM, Steve Brant wrote:

>