Article in the Harvard Business Review on marketing breakthroughs

["Steven G. Brant" <trimtab@sprynet.com>]

Dear DEN members,

The following article is in the Nov/Dec 1999 issue of the Harvard Business
Review. . .

Marketing Breakthrough Products

Reprint F99606

Products without precedent are a tough sell; consumers stick with the
goods they understand. The key to marketing breakthrough products is to
educate the public before making any sales pitches.

I believe that our work falls into this category.  Perhaps there is
something for us to learn in this article.
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Steven G. Brant, Founder and Principal
Trimtab Management Systems
81 Ocean Parkway, Suite 3H
Brooklyn, NY 11218-1754 USA
voice:718-972-0949 fax:718-972-3465
cellphone:646-373-5347
sbrant@trimtab.com  http://www.trimtab.com
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